Joden

We handcraft eyewear from hemp in a small workshop in Edinburgh. Sustainability and quality design are what we're all about. Hemp is nothing new, once a popular material for rope, fuel, food and clothing, our society slowly abandoned it in favour of cotton and, later, oil-based plastics. Hemp is an amazing plant. It needs hardly any water to grow. It can grow on bad soil, in diverse climates, and can be grown without the intensive use of pesticides. Its fibres are strong, light and perfect for eyewear. So we decided to create the world’s first eyewear made from hemp and bring it back into the limelight. We want to show the world that we already have many of the things we need to build a more sustainable society.